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My Beef with Chicken Sandwiches

Aug 20, 2019

August 20, 2019 was the day I first heard of this a chicken sandwich rivalry between Popeye’s Fried Chicken and Chick-fil-A (which I never thought to type before but now I’m disturbed by the spelling). Overall one fast food restaurant claiming to have a better product than the other is business as usual.  What is not so normal, is the customers using their small (and some large ) platforms to freely promote the products. This is advertisement and marketing genius. It seems that most everything that sells in any remarkable way has its beginnings in “going viral”. 

Going viral is falsely thought to be a product of chance.  Virality (not sure if I used that correctly, but anyway) also has a key component; unassuming social media users that identify with trends. These types of users all believe that the trending topic in which they are promoting organically grew from 1 user to the next. Russia would beg to differ. In a world where a parody/novelty song can become the biggest song ever with lyrics such as “wrangler on my booty” due to going viral and presumably earn millions without pressing up 1 physical album, companies are paying attention to the profits.

Rest assure marketing departments and consultants are concentrating hard on getting you to work for them for free. No, they want you to work for likes and shares.  Not the shares that provide dividends in case you are lost. The shares that get you more likes. Turns out that a generation of free thinkers may actually be free labor.